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Adware the series, part 1

April 26, 2017 by Pieter Arntz

 

                                            Adware the series, part 1

 

In this series, we will be using the flowchart below to follow the process of determining which adware we are dealing with. Our objective is to give you an idea of how many different types of adware are around for Windows systems. Though most adware will be classified as PUPs, you will also see the occasional Trojan or rootkit, especially in the types of adware that are harder to detect and remove.

 

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It all starts with advertising.

To give you an idea how much money goes around in this industry, the US online ad spending for 2016 was estimated at $ 62 Billion. Anyone that is able to grab a chunk of that will be very happy to do so, even if the methods are considered iffy. Some will not shy away from criminal behavior when that kind of money is involved. Two of the fraudulent methods to grab some of that money are called ad fraud and adware. If you want to learn the difference between these two please read my blog post, Adware vs Ad fraud. In this post, we will concentrate on adware, which basically boils down to some program on your computer showing you advertisements that do not come from the websites you are visiting.

 

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