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Got Budget? Help Customers Close the Year With Some ‘Security Therapy’

By Hal Lonas, Chief Technology Officer, Webroot

 

Cybersecurity

As we near the end of 2017, many of your customers are practicing some form of what I call “security therapy.” It’s similar to “retail therapy” in the sense that they are spending money on something they think they want, but don’t actually need.

 

IT professionals have budget to spend by the end of the quarter or year, and rather than lose it, they’re going to use it.

 

The problem is, they’re crunched for time wrapping up various projects. Who has the bandwidth to really research what’s effective and what’s not? Let’s face it, customers hear lots of conflicting and confusing messages about new products and technology. Is it worth the money, or is it just the same old thing with a fresh coat of paint? Independent testing of security products is hard to come by.

 

Full Article.

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