December 29th, 2017 By Graeme Park
Are there things you don’t want your employees talking about on social media? Have you told them? More than 80% of adults are active on some form of social media, but that phenomenal reach is a double-edged sword for businesses. What makes social media a mighty marketing ally, also gives it prodigious power to do harm.
The range of threats is huge: social media can be a vector for cyber-attack, an intelligence resource for criminal activity, a fissure for the loss of confidential data, and a potential source of public embarrassment and reputational damage.
Despite the risks, almost 50% of companies do not have a social media policy for employee and corporate accounts, according to the Pew Research Center.
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