web analytics

No, you’re not being paranoid. Sites really are watching your every move

Sites log your keystrokes and mouse movements in real time, before you click submit.

 

Dan Goodin –

 

If you have the uncomfortable sense someone is looking over your shoulder as you surf the Web, you’re not being paranoid. A new study finds hundreds of sites—including microsoft.com, adobe.com, and godaddy.com—employ scripts that record visitors’ keystrokes, mouse movements, and scrolling behavior in real time, even before the input is submitted or is later deleted.

 

Session replay scripts are provided by third-party analytics services that are designed to help site operators better understand how visitors interact with their Web properties and identify specific pages that are confusing or broken. As their name implies, the scripts allow the operators to re-enact individual browsing sessions. Each click, input, and scroll can be recorded and later played back.

 

 

Full Article.

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