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Privacy-protecting Ghostery extension sold, Ghostery Inc becomes Evidon after acquisition

15th February 2017  By Mark Wilson

 

                                         ghostery

 

There’s big news in the world of Ghostery Inc, the company best-known for the browser extension that boosts privacy. The firm’s consumer operations have been sold to Cliqz, a German company part-owned by Mozilla, where the Ghostery extension will live on.

Ghostery Inc is rebrandind to its former identity of Evidon, which will have a B2B focus. Evidon Inc will provide “monitoring and consent solutions for over 500 leading brands across the world.” The deal with Cliqz is an all-cash affair, but details have not been released.

 

Owned by Mozilla and Hubert Burda Media, Cliqz will now be responsible not only for the Ghostery browser extension, but also the various mobile apps that exist. There are no plans to change how things operate, but it remains to be seen how user respond to the involvement of Mozilla.

 

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