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Why do companies collect, sell, buy or store personal data

August 30th, 2017  By Ankit Gupta

 

Why do companies collect, sell, buy or store personal data

 

What if I tell you that there are big companies out there in the market whose names you are yet to hear, but they know you very well, in fact, more than what you can think of.

 

They are termed as Data Brokers, and their job is to collect all kinds of information that includes your name, address, place of work, hobbies, interests, family, and things that you do online. You will be surprised to know that much of this data collection trade has existed for decades. Today, what has changed is the volume and nature of the data being extracted from the Internet. First, it was just the PCs and Laptops, now handheld devices like smartphones have become the target of all data broker companies.

 

So, how do Data Brokers collect information? What do companies do with online user data? How do they make money from it? This post takes a look at it.

 

Full Article.

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